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Segmentation

Send the right message to the right people.

Divide your audience into precise segments based on behavior, demographics, and engagement. Targeted emails consistently outperform blanket sends — segmentation makes it effortless.

Build Segments That Matter

Create dynamic segments using any combination of subscriber data, tags, engagement history, and custom fields. Segments update automatically so they are always current when you hit send.

  • Combine multiple conditions with AND/OR logic
  • Segment by opens, clicks, and engagement recency
  • Use custom fields and tags for precise targeting
  • Dynamic segments that update in real time
Segment Builder WHERE Tag is VIP Customer AND AND Opened email in last 30 days + Add condition Matching subscribers out of 18,350 total 1,234

Personalize at Scale

Go beyond first-name merge tags. Use segment-specific content blocks to show different offers, stories, or calls to action based on who is reading — all within a single campaign.

  • Conditional content blocks per segment
  • Personalized subject lines and preheaders
  • Engagement-based send time optimization
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Subscriber Management

Organize your audience, grow your list effortlessly.

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Email Campaigns

Send beautiful emails that drive results.

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Analytics

Measure what matters, improve what counts.

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