Segmentation

Send the right message to the right people.

Divide your audience into precise segments based on behavior, demographics, and engagement. Targeted emails consistently outperform blanket sends — segmentation makes it effortless.

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Build Segments That Matter

Create dynamic segments using any combination of subscriber data, tags, engagement history, and custom fields. Segments update automatically so they are always current when you hit send.

Combine multiple conditions with AND/OR logic
Segment by opens, clicks, and engagement recency
Use custom fields and tags for precise targeting
Dynamic segments that update in real time

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Segment Builder

High-intent customers

Match subscribers where all conditions are true

All conditions

Opened email in the last 30 days

And

Tag is Customer

And

Total spent is greater than $250

Add condition

Matches

12,480 subscribers

Save segment

Personalize at Scale

Go beyond first-name merge tags. Use segment-specific content blocks to show different offers, stories, or calls to action based on who is reading — all within a single campaign.

Personalize at Scale

Conditional content blocks per segment

Personalized subject lines and preheaders

Engagement-based send time optimization

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Start using Segmentation today — it's free

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